On the way to tomorrow; an economic analysis of the digitalising media landscape
Ontwikkelingen in de mediawereld vragen om scherper profiel publieke omroep
The conclusion is that the market for media products is increasingly operating like a 'normal' market. By consequence, a number of aims will be more easily reached (pluralism, accessibility). Policy intervention will, however, still be needed for the remaining aim of quality (and perhaps independence).
We also argue that the focus of policy should no longer be on the distribution channel (like television or newspapers), but rather on the type of content (e.g. news or entertainment). The most eminent reason for this shift in perspective is the growing convergence between the various distribution channels, as well as the observation that specific media goals are relevant to varying degrees for the different types of content.
Combining the content approach with the movement towards a 'normal' market, we conclude that the public service broadcaster could have a more limited mandate.
This publication is in Dutch.