Long-term economic effects of broadcasting policy

This report looks at the long term financial consequences of retaining the current public system and at several policy-models that could improve the financial situation. The possible future developments of the television market are placed in three different long-term CPB-scenario's, so that the uncertain future of the media market can be taken into account. A simple model is developed to look at developments of advertising-income and television licence fees, under different assumptions and against the background of the three scenario's until the year 2010.